DIGITAL TRANSFORMATION AT THE UK'S LEADING BREAST CANCER CHARITY
PROBLEM
Digital at Breast Cancer Now (previously Breast Cancer Care) was seen as the last tick box to check for campaigns, events, fundraising and services. There was no digital strategy and digital editors were being asked to make multiple minor edits, with requests being sent from across the 300-strong organisation.
SOLUTION
An organisation-wide digital content strategy accompanied by a training programme to move to a hub-and-spoke model, with Digital Champions established in every team.
IMPACT
Organic pageviews increased 250% year-on-year.
Social media followers increased to 10x that of similar competitors.
Digital Champions were embedded in the organisation across England, Scotland and Wales.
The Digital Team could now focus on strategy and development.
MY ROLE
As Digital Content Strategist and then UX Manager, I lead on the development of the digital content strategy and created the structure for the training programme, working with colleagues to disseminate sessions across the organisation and ensure training was incorporated into the organisation's standard employee induction.